On Demand vs. Redbox

The digital age has affected all of us, in our private lives, social, and business. The movie industry is no exception the Redbox craze has swept the nation leaving digital cable providers scrambling to compete. The digital age has spoiled us as consumers we have tasted the impact that our voice has on companies and have started a competition to see who can give us the most media on the most devices as fast as we want it.

What started as a smaller war between the Redbox chains of ATM type devices, which showed up all over a few years ago all but bankrupting the longtime number one seeded Blockbuster. The Blockbuster chain not being able to compete with the low rates, seemingly endless supply of movies, and the convenience of the new boxes. The boxes seemed to start sprouting up everywhere next to 7Elevens by the neighborhood CVS stores strategically placed at places where consumers frequent sometimes daily and expect to be in and out in less than ten minutes.

The cable companies have now thrown their hat into the ring trying to capitalize on the money that in home movies generate, while they have not been able to compete price wise they have succeeded in bring you the content much faster. With the Redbox consumer can do a quick search online to find a location that has a movie you like reserve it and go pick it up. However, the cable companies have now offered us the option to chose our favorite movies right from the comfort of our homes up to ten days before Redbox can offer them to consumers. We may pay a couple dollars more but again your paying for convenience and we have been spoiled as I mentioned early, makes you wonder what is next?