In the recording industry a large basis for providing income
is royalties, while radio stations until recently have been legally bound to only
pay these royalties to producers and writers their seems to be a company
challenging the status quo. Clear Channel Communications recently has come to
an agreement with Big Machine, Taylor Swifts record label that will allow the
label to collect royalty checks for songs played by their station and
affiliates. This is the first agreement of its kind in decades, which has come
on the heels of much heated debate between the labels and radio stations to
congress. What you may find interesting is that the United States is actually
the only country that currently does not allow the labels to collect royalties
on their artist and only pays these royalties to writers and producers.
Performing artist have argued that the multibillion dollar industry have long
been exempt from paying royalties when they use their recording to fuel their
industry. (Ben
Sisari, 2010)
The digital age has sent companies into a frenzy scrambling
to streamline their company business models in an effort to adapt to the
ever-changing marketplace. Companies like SoundExchange, a company that
processes online royalties made several deals with foreign countries bringing
their total to 22 companies that it will now collect royalties from while
companies like Sirius XM radio has opted to avoid SoundExchange in an effort to
pursue direct licensing agreements with record labels which has proven to be
negative for the company. With the biggest radio group (Clear Channel
Communications) breaking ranks to get a deal like this done you can only assume
that the others will soon follow suit ushering a new age of possibilities for
the recording industry to begin generating revenue, there may be hope yet for
the dinosaurs that are the Major Record Labels.
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