The Firm Neilson SoundScan reported a 1 percent growth in
the overall U.S. album sales for the first six months of the this year ending
what has been a seven year consecutive decline of album sales. While this alone
is not a huge feet it is a temporary sigh of relief and promotes hope for the
music industry and lively hood of so many artist producers, writers and labels.
With all of the controversy in and around the music industry and the need to
find a way to survive the dim economic era that is upon us and the advancements
in technology this could be a peek at the future life of the industry slowly
growing again.
So what now you may be asking, it seems to me that the
industry maybe catching up with technology or at least an understanding that
the people are where the technology is, and to reach them you have to be apart
of and exploit these mediums to engage and reach them. This understanding may
have contributed to breaking the seven-year downward spiral of record sales in
the entertainment industry.
There is more great news for the recording artist and
recording artist hopefuls, with streaming music now accounting for 89 percent
of all digital downloads in Sweden there may now be a map to where the industry
can find the waters of rejuvenation to salvage and start growing their
businesses again. This also should make artist very happy due to the fact that
we are talking about “Streaming downloads”, this makes it easier for artist to
promote and sell their own music resulting in more creative control and retaining
of more profits, which is always a good thing when it comes to the ability of
the artist having more control of their careers and music.
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